B2B marketing executives ask, what now?
With an unprecedented rate of trade show cancellations and the abrupt reallocation of marketing budgets, we asked the question – What do your marketing opportunities look like? We’re sharing what we learned.
What’s inside
With most B2B sales dependent on face-to-face interaction, marketing executives are curious to know what’s next. We interviewed 50+ business leaders to discover their new realities and communication hurdles. Our findings? Well, they’re noteworthy.
49% of companies are going digital
Social media provides an opportunity to gauge awareness of your brand, create new leads, and implement remarketing campaigns
25% of companies are now creating educational content
Businesses are focusing less on paid advertising and more on educational content such as webinars and informational guides
Revamping pre-existing marketing plans
Companies are ramping up volume output and improving marketing processes so they can effectively engage with their audience. Think more value, less noise
B2B Marketing Insights
The trade show dilemma
Marketing executives are exploring new ways to expand internal communication and become more educated in their field. Read the insights in our report findings.
Nick Skislak
Founder + Partner
Nick is our leader and founder at SSDM, serving as the visionary; working closely with our clients and our team to develop strategies for success. With his vast experience, Nick is able to impart how sales and marketing work hand-in-hand, always looking at the big picture to develop the most impactful ways to grow a business.
Michael J. Taylor II
Chief Creative Officer + Partner
With over a decade at SSDM, Chief Creative Officer and Partner Michael has led the agency to nearly 30 industry awards spanning web development, content strategy, search marketing, and video storytelling. His innovative leadership has earned SSDM multiple 'Best and Brightest Places to Work' recognitions both regionally and nationally. Michael excels at transforming complex marketing challenges into simple, engaging solutions that drive measurable results across all digital channels.