Tag Archive: customer journey

Demand gen does not equal lead gen: here’s the difference

It helps to know the end-goal. Demand generation and lead generation are often used synonymously, but actually, they are very, very different. Different in so many ways, from required budget to desired results.” Aligning expectations From an agency standpoint,...
Read More

Creating goal-focused content for social media

From organically reaching specialized groups through hashtags, to paid opportunities with audience targeting, social media has come a long way from simply connecting friends. But to be completely transparent, when it comes to social media marketing, there is a wrong...
Read More

Human Centric B2B Marketing: Understanding the Customer Journey

It is no secret that we are on the frontlines of the next marketing landscape revolution. Recapping this morning’s sessions with Brian Solice, an author, digital anthropologist and Altimeter Group’s principal analyst and Paul Petermen, the head of industry...
Read More

EP20: 8 Reasons To “Make The Call”

Calling the prospects in your Pipeline can be one of the most effective ways to move the sales process forward. Calling with a purpose is even better. Contact Us   Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us Join Us...
Read More

EP19: “Adwords doesn’t work”… Well, Not Exactly.

Many people have tried using a Google Adwords campaign in the past and they haven’t had the success they were hoping for. So that means they don’t work, right? Well, no. Here’s a different perspective you might want to consider. Contact Us   Call Us +1 313 307...
Read More

Email: The secret ingredient to managing the customer journey

When a prospective customer visits an ecommerce website, their journey has just begun. Assuming that they find the right information on the site and like what they see, the next steps are critical to the ultimate goal: a sale, or a “conversion” of some sort. Email to...
Read More

EP17: Four Ways To Be Found Online

Prospects are looking for solutions. It’s very important to be found during their search. But how do they find you online? Here are four helpful ways to be found more easily. Contact Us   Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084...
Read More

EP16: Understanding Your SERP

What does your SERP or Search Engine Results Position mean for you? It’s important to know, but even more important to learn how you can improve it. Contact Us   Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us Join Us...
Read More

EP15: How To Find Prospects

As any salesperson knows prospecting can be one of the more extensive parts of the job. How do you find prospects though? The answer may surprise you. Contact Us   Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us Join Us...
Read More

EP14: Senior Housing Penetration to Increase 12.5 %

What does a 12.5% increase in senior housing penetration look like for sales people? Tune in to learn how this very important number can help you understand the full opportunity when marketing to seniors. Contact Us   Call Us +1 313 307 3154 Find Us 850...
Read More