For nearly two decades, Nick and Michael have been deeply invested in identifying and perfecting the formula for increasing senior living occupancy. By integrating data-driven insights with a compassionate marketing strategy, they’ve consistently helped senior living operators exceed their occupancy goals and create thriving communities.
"The senior housing market is changing and so are the target customers.
The best strategy not only incorporates deep, timely, geocentric insights,
but also is nimble enough to pivot as often as the marketplace calls
for it."
-Nick Skislak, Owner/President of SSDM
Lower Avg Cost Per Lead*
Lower Avg Cost Per Deposit**
This comprehensive guide dives deep into how sales and marketing misalignment is costing you occupancy. Discover actionable insights to ensure your teams are working together seamlessly to achieve the best possible outcomes. You’ll find practical tools, key performance indicators (KPIs), and real-world examples to help you:
In this guide, you’ll gain valuable insights on optimizing your sales funnel, increasing collaboration between teams, to ultimately drive higher occupancy and revenue for your senior living community. Download your free guide today to start improving your occupancy strategy and boosting your growth!
Low occupancy, low conversion rates and lead volumes that aren’t big enough to move the needle.
We're a group of highly experienced marketers focused on performance and measurable outcomes. We want to help tackle senior loneliness and challenge today’s misconceptions about living options, while also helping your communities thrive. Our dedicated team is committed to enriching the lives of seniors and highlighting the exceptional efforts of senior communities.
SSDM has spent nearly two decades:
Because we found that clients often struggled to identify the optimal lead-gen marketing spend for each senior community, we developed the tool below to help simplify this calculation. This tool will calculate the optimal investment amount for your organization based on the number of communities and units you have, and how many leads are required to ensure that occupancy rates remain at or above 90%.
With this investment and strategic partnership with SSDM, you will be able to generate and nurture more leads, close on more move-ins and improve occupancy rates - creating an even more vibrant and diverse community for your existing residents to enjoy.
*3 Communities/100 Total Units Minimum
**Calculations are based on average occupancy length and monthly
cost to arrive at an average lifetime customer value.
These numbers vary greatly for unique communities and operators.
For a custom calculation based on your unique community mix, schedule time with us or give us a call.
Our team combines decades of marketing expertise with a genuine passion for senior care. We’re not just here to help you fill vacancies—we’re here to make a difference in the lives of the residents and families you serve. Every campaign we create is powered by this dedication, resulting in real connections and powerful performance.
This includes everything you need to generate leads off the web. We will run search and display ads to the highest converting audience in your footprint and take them to custom landing pages that include multiple conversion points that will turn web visitors into leads.
Supports up to 3 communities, starting at
Includes:
This is for nurturing your web visitors and leads after the first conversation has gone cold. Here we will run automated emails, retargeting ads, social ads and direct mail to reignite the conversation. This is for senior living companies struggling with high lead volumes that are not converting.
Supports all communities
Includes:
This is a 90 day program that turns your sales department into a finely tuned conversion machine. This complete sales program uses proven tactics and processes that strategically guide prospects through the sales pipeline.
3 month engagement
Includes:
This exclusive content series delivers valuable insights on 12 different aspects of senior marketing. Several include free downloadable resources. The emails will be delivered to your inbox one time a week for the next 12 weeks.
We mean it - No sales pitch here. Let’s get to know each other a little, and discover if we share similar passions. Ask us whatever you want to know.
To ensure the best success for our future clients, we only work with those who are operating outside of the geographical footprint of our current clients. By filling out this form, we are able to determine how we can best service your communities.
If you’d like to speak with us rather than fill out a form, we always welcome a friendly conversation.
Talk with us today: (248) 629-9594
Step One
Complete the form. Please provide us with your contact information
and a few details about your communities.
Step Two
Our team will be in contact with you in the next 4-8 hours to discuss
how we can help.
Step Three
Get ready to maximize your growth marketing potential! We will work
with you to chart the best path forward for your unique needs.
To ensure the best success for our future clients, we only work with those who are operating outside of the geographical footprint of our current clients. By filling out this form, we are able to determine how we can best service your communities.
If you’d like to speak with us rather than fill out a form, we always welcome a friendly conversation.
Talk with us today: (248) 629-9594
Step One
Complete the form. Please provide us with your contact information
and a few details about your communities.
Step Two
Our team will be in contact with you in the next 4-8 hours to discuss
how we can help.
Step Three
Get ready to maximize your growth marketing potential! We will work
with you to chart the best path forward for your unique needs.
Nick is our leader and founder at SSDM, serving as the visionary; working closely with our clients and our team to develop strategies for success. With his vast experience, Nick is able to impart how sales and marketing work hand-in-hand, always looking at the big picture to develop the most impactful ways to grow a business.
With over a decade at SSDM, Chief Creative Officer and Partner Michael has led the agency to nearly 30 industry awards spanning web development, content strategy, search marketing, and video storytelling. His innovative leadership has earned SSDM multiple 'Best and Brightest Places to Work' recognitions both regionally and nationally. Michael excels at transforming complex marketing challenges into simple, engaging solutions that drive measurable results across all digital channels.
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