Senior Marketing
Ep. 40: Finding “hot” prospects through location marketing
Would you like to find prospects who have toured your local competition or potential employees that are already committed to serving the needs of older adults? You can through location marketing.
Ep. 39: Finding “hot” prospects through social
Utilizing the various targeting options on social media is a very effective option to find “hot” prospects. Demographics, location and lifestyle are some of those options to find prospects who are interested in senior solutions.
Ep. 38: Finding “hot” prospects through search
Finding the right prospects is as important as ever and targeting those prospects by demographic and user location is no longer enough. Marketers have to cater to potential customers in all different phases of the funnel. With that being said, there is no...
A better way to
market to seniors
Register to attend this informative 60 minute presentation providing insight into a new, better way to market to seniors.
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EP29: Use These Tips to Build Brand Awareness
We are going to discuss communications strategy as well as how to build the right brand awareness.
EP28: Stop worrying about your competitors
Having an obsession with your current and potential customers is far more important than obsessing over what your competition is doing.
EP25: Brand Identity – What do you want prospects to say about you?
Brand identity is big. It needs to answer the most important question – Why you?
EP24: Brand image – What do your prospects think about you?
Your brand’s image is so important.
EP23: Winning In The Senior Marketplace
Four key strategies you need to compete and win in the marketplace
EP22: Apple May Be Your Competition
The senior living industry is exploding and attracting some big names.
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