Senior Marketing
ICYMI: New Microsoft Advertising features
Our very own Amanda Farley joined Marketing O'Clock, a Search Engine Journal podcast, and John Lee, head of evangelism at Microsoft Advertising, to discuss why these new features are game-changers. There are some big changes coming to Microsoft Advertising that will...
Writing an agency RFP? Here’s what you need to know
Developing a Request for Proposal for agency services can be elaborate. We have detailed some tips below to make the experience more pleasant.
How do you stack up?
Digital marketing is all about getting your message on the right channel, in front of the right people, and at the right time in the customer journey. If your efforts pay off, however, depends on how they stack up to your competitors. Taking the first step It all...
A better way to
market to seniors
Register to attend this informative 60 minute presentation providing insight into a new, better way to market to seniors.
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EP30: What to measure and how
Metrics are so important. They are your scorecard for past performance and insight into future success. See what should you be measuring and how.
EP29: Use These Tips to Build Brand Awareness
We are going to discuss communications strategy as well as how to build the right brand awareness.
EP28: Stop worrying about your competitors
Having an obsession with your current and potential customers is far more important than obsessing over what your competition is doing.
EP25: Brand Identity – What do you want prospects to say about you?
Brand identity is big. It needs to answer the most important question – Why you?
EP24: Brand image – What do your prospects think about you?
Your brand’s image is so important.
EP23: Winning In The Senior Marketplace
Four key strategies you need to compete and win in the marketplace
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