Senior Marketing
Marketing to Seniors | 4 Potential Causes of Low Occupancy
Understanding why occupancy is low is the first step to correct the problem. In this week’s Two Minute Tuesday, we take a look at the top 4 causes and how to take steps for improving the situation. If you missed any previous videos on occupancy and the...
Marketing to Seniors | Seven Step Process to Increase Occupancy
This week’s Two Minute Tuesday is a BIG one. We’ll take you through a seven step process to increase occupancy and get new clients. Hopefully you have been following along with our ongoing series. If not, make sure to take a look at the previous videos to...
Marketing to Seniors | The Future Starts Now
Our Marketing to Seniors series is back at Madonna University. Join us on Wednesday, May 15th, 2019 from 2:30 - 4:00 p.m. We will be discussing the latest trends in the senior industry and how you can stay ahead of the competition. ...
A better way to
market to seniors
Register to attend this informative 60 minute presentation providing insight into a new, better way to market to seniors.
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Ep. 40: Finding “hot” prospects through location marketing
Would you like to find prospects who have toured your local competition or potential employees that are already committed to serving the needs of older adults? You can through location marketing.
Ep. 39: Finding “hot” prospects through social
Utilizing the various targeting options on social media is a very effective option to find “hot” prospects. Demographics, location and lifestyle are some of those options to find prospects who are interested in senior solutions.
Ep. 38: Finding “hot” prospects through search
Finding the right prospects is as important as ever and targeting those prospects by demographic and user location is no longer enough. Marketers have to cater to potential customers in all different phases of the funnel. With that being said, there is no...
Ep. 37: Not everyone is your prospect
Find prospects interested in you While it’s never something one would like to hear, it’s hard to accept that not everyone is your prospect. Yes, you can surely find people in your target demographic and ideal location but pinpointing audiences that are...
Garry Cole of SSDM Presents Senior Living Marketing Strategies
TROY, Mich. -- Garry Cole, VP of Client Solutions at SSDM (formerly SS Digital Media) was part of a group of senior-living experts who presented various education sessions at the HCAM/MCAL Spring Leadership Conference, March 4 & 5 at the Motor City Casino...
Ep. 36: Referrals – Recap and Go
As we’ve discussed over the previous four videos, referrals may be the single most important source of qualified leads in the Senior Industry.
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