B2B marketers’ greatest challenge
As the marketing world shifts to a more content-driven model, marketers are facing challenges. Does your team have the resources and training they need to remain ahead of the curve? See what B2B marketers are saying.
What’s inside
We reached out to 200 B2B marketers to uncover the challenges and skills gaps impacting team effectiveness. From key performance indicators to the alignment of sales and marketing teams, our findings indicate that marketers want more support.
20% of marketing teams don’t have KPIs determined or understand how to set them
Your C-suite executives will expect regular reports to monitor campaign performance. KPIs should be a major component of those communications.
50% of marketers believe sales and marketing goals are rarely aligned
Integrating your sales and marketing teams can help streamline the buyer’s journey, and goals must be aligned for this integration to be successful.
23% of B2B marketers are solely responsible for their company’s marketing efforts
Small teams can be incredibly mighty. The key is learning how to best utilize each team member’s talents, skills and expertise for content development.
The resource challenge
With traditional marketing funnels becoming a thing of the past, B2B marketers are finding ways to adapt to today’s new marketing environment.
Nick Skislak
Founder + Partner
Nick is our leader and founder at SSDM, serving as the visionary; working closely with our clients and our team to develop strategies for success. With his vast experience, Nick is able to impart how sales and marketing work hand-in-hand, always looking at the big picture to develop the most impactful ways to grow a business.
Michael J. Taylor II
Chief Creative Officer + Partner
With over a decade at SSDM, Chief Creative Officer and Partner Michael has led the agency to nearly 30 industry awards spanning web development, content strategy, search marketing, and video storytelling. His innovative leadership has earned SSDM multiple 'Best and Brightest Places to Work' recognitions both regionally and nationally. Michael excels at transforming complex marketing challenges into simple, engaging solutions that drive measurable results across all digital channels.