Press Releases + Articles

For media inquiries contact: Laura Oliveto
E: laura@ssdm.co
P: 248.993.0229

Marketing to Seniors | The Future Starts Now

May 6, 2019

Our Marketing to Seniors series is back at Madonna University. Join us on Wednesday, May 15th, 2019 from 2:30 - 4:00 p.m. We will be discussing the latest trends in the senior industry and how you can stay ahead of the competition. ...

Ep. 43: Industry experts talk about occupancy

Apr 29, 2019

What do you do when you need more clients? Hear from industry experts on their thoughts on occupancy and capacity. This two minute video will fill in the gaps on how to reach higher occupancy.

Being “Present” Enhances Presence

Apr 25, 2019

Everyone seems to be talking about IQ and EQ these days. Our emotional intelligence is considered to be a key factor in the composition of our overall presence. However, Amanda Farley, SSDM partner and accounts director, says radical transparency is what...

Ep. 42: Why are prospects so hard to find?

Apr 22, 2019

We are at the beginning of the Silver Tsunami. With waves of baby boomers aging, why does it seem like prospects are still hard to find? This is the first video of an ongoing series that answers that question and provides a plan to help in your sales and...

Ep. 41: Determine your Marketing Budget

Apr 15, 2019

One of the most frequently asked questions we get is how much should companies spend on marketing. However, there are a variety of ways to determine budget. To start, you have to pose the question, what does it cost me to be at less than full capacity?...

Ep. 40: Finding “hot” prospects through location marketing

Apr 1, 2019

Would you like to find prospects who have toured your local competition or potential employees that are already committed to serving the needs of older adults? You can through location marketing.

SSDM Wins Two Interactive Marketing Awards Including Best Small Interactive Marketing Agency

Mar 20, 2019

SSDM was awarded the top honor as the Best Small Interactive Marketing Agency of the Year. In addition, the agency also won for its campaign for Bosch Automotive Service Solutions: OTC in the Best Interactive Marketing – B2B category. The agency also was a finalist for its Bosch Automotive Service Solutions: ADS campaign, again in the Best Interactive Marketing – B2B category.

Ep. 38: Finding “hot” prospects through search

Mar 18, 2019

Finding the right prospects is as important as ever and targeting those prospects by demographic and user location is no longer enough. Marketers have to cater to potential customers in all different phases of the funnel. With that being said, there is no...

Creating goal-focused content for social media

Mar 15, 2019

From organically reaching specialized groups through hashtags, to paid opportunities with audience targeting, social media has come a long way from simply connecting friends. But to be completely transparent, when it comes to social media marketing, there...