Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
Lead Gen Shouldn’t Only Be Done For Residents, But Also Employees
In the senior living industry, generating leads for prospective residents is a well-known priority. Communities spend significant portions of their marketing budgets on campaigns designed to bring in new residents, filling open units and keeping occupancy rates high....
The Easiest, Most Affordable Way to Capitalize on the Prospect Data You Already Have
When prospects visit your website, they leave behind valuable data that can be used to optimize your marketing and lead nurturing efforts. One of the simplest and most affordable ways to capture and capitalize on this information is by using cookies (with the...
Why Your Sales Teams Should NOT Be Nurturing Leads
As the consumer landscape rapidly evolves, so must the strategies you use to engage prospects. For years, the traditional role of the salesperson has been driven by quotas and incentives, pushing them toward a high-pressure sales approach. However, today’s consumers...
How to Measure ROI on Your Unclosed Senior Living Leads
Topic Rundown Understanding the Senior Living Sales Cycle: Only 25% of leads are ready to move in immediately, typically due to urgent needs like memory care. The remaining 75% are “Planning-Focused,” taking months to decide, but these leads are often abandoned...
Higher Time on Your Site a Win? No! Here’s Why
In most industries, website metrics such as time on site are viewed as indicators of success. The longer visitors stay on your website, the higher the assumption that they’re engaging with your content, which often translates into positive user experience (UX) and...
Why Leads Aren’t Converting + How to Fix It
In today’s senior living landscape, converting leads into residents is more challenging than ever. Recent research suggests that only about 25% of your leads are ready to move in immediately. While this number may seem low, it’s important to remember that the...
How Centralizing Sales Increases Senior Living Conversion Rates
Maintaining high occupancy rates across multiple senior living communities is a well-known challenge. Instead of focusing on the problem, it’s time to talk about the solution — centralizing your sales efforts. By shifting your strategy toward a regionalized and...
The 6 Change Indicators for Senior Living Shoppers
Convincing prospects to move into a senior living community is rarely a quick or easy process. However, understanding key trends and changes in the senior living market can give you a competitive edge. Here are the six major change indicators that can help you better...
The Difference Between Helpful Touch + Informed Push
Sensitivity in the Sales Process Choosing a senior living community is fraught with emotional, practical, and sometimes conflicting considerations. Different members of the family will have various opinions, and the individual making the decision might be...
What Does Population Have to Do With Senior Living Occupancy?
When it comes to maintaining and increasing occupancy in senior living communities, population demographics play a crucial role. Understanding the aging population in the geographic areas your communities serve can help align your lead generation and occupancy goals...
