Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
Are your internal digital marketing efforts getting the job done?
The new business roller coaster If it’s your job to drum up new business, you know it’s like a roller coaster. Sometimes you have the Midas touch and sometimes you go weeks without bringing in any new business. As sales and marketing are so closely aligned, when sales...
EP28: Stop worrying about your competitors
Having an obsession with your current and potential customers is far more important than obsessing over what your competition is...
EP25: Brand Identity – What do you want prospects to say about you?
Brand identity is big. It needs to answer the most important question – Why you? Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us Join Us We’re Hiring! It ain’t easy,but it’s...
EP24: Brand image – What do your prospects think about you?
Your brand’s image is so important. However, do you know what your prospects think about when they hear your brand’s name? Watch this week’s two-minute video to find out how you can manage your brand’s image. Contact Us Call Us +1 313 307 3154 Find Us 850...
SSDM is a finalist for the 2018 Adcraft D Show
TROY, Mich. – Upon its first submission of work for consideration, SS Digital Media (SSDM) has been chosen as a finalist for The D Show, the annual awards event for the Adcraft Club of Detroit. The community relations campaign SSDM designed and executed for...
EP23: Winning In The Senior Marketplace
Four key strategies you need to compete and win in the marketplace. Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us Join Us We’re Hiring! It ain’t easy,but it’s worth it...
Fishing with spears: The fine art of selective marketing
You feel like you’re just fishing. The funnel is full, but there isn’t a single “real” lead in there. You’re filling the pipeline with a ton of prospects, but you know in your heart they are not a good fit. What a frustrating endeavor. Goin’ fishing It’s human nature...
EP22: Apple May Be Your Competition
The senior living industry is exploding and attracting some big names. Who should you expect to be competing with and how do you differentiate your brand? Contact Us Call Us +1 313 307 3154 Find Us 950 Stephenson HwyTroy, MI 48084 Follow Us Join Us We’re Hiring!...
EP21: 4 more reasons to use Adwords
Still undecided about Google Ads? We decided to address some of the major concerns about using Google Ads. Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us Join Us We’re Hiring! It ain’t...
Stop Googling your business
Trust us, we completely understand the appeal and temptation of Googling your business, especially when you begin to question the performance of your paid campaigns. But we must advise, this is a bad idea. Not only will your impression count against the metrics of...
