Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
EP8: 20 Ways to Build Trust – Part 1
Trust is so important when building relationships with prospects. Tune in to this week’s Two-Minute Tuesday to discover 10 out of the 20 ways to build trust! Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us...
EP7: Four Things You Should Do Every Week
Here’s what you need to do to keep your pipeline full. So often, our time is not our own. We’re reacting to meetings, phone calls, requests, and all this is good, but it’s time to get our time back. May I suggest that you start your week the previous Friday afternoon?...
EP6: Eight Best Practice Ideas for CRM Management
Last week we talked about CRM systems … why we need them and how to evaluate them. Today, we’re going to look at 8 best practices for using a CRM. Make sure everyone is in the system. They’re not a prospect if they’re not in there. Create follow-up tasks for...
EP5: 10 Considerations to Evaluate a CRM System
In the previous sessions, we’ve talked about your database, how to gauge its size and strength and how to manage your prospect funnel. Today we’re going to start a new series on how to manage your database using a CRM system. There are many to choose from, and...
Meet Our New Art Director: Courtney
Say hello to the newest addition to the SSDM team, Courtney! A graduate of Ferris State University, Courtney has joined our team as our new Art Director. From start-ups and freelancing to mid-size agencies, Courtney has gained experience in a variety of working...
EP4: How Strong is Your Pipeline?
Today we’re going to talk about database strength or how likely is it that your leads close in a timely manner to reach your sales goals? We’ll talk about three factors, or metrics, to evaluate that strength. First is stratification: Is the lead hot, is it warm or is...
I’ll Huff and Puff and Fine You €10 Million
Now, bear with me because this blog is about to be a beast. There’s just way too much information and too much on the line for this to be your standard, scannable blog content. Now let’s discuss the newest Big Bad Wolf of the digital industry: GDPR (General Data...
We’ve Been Shortlisted!
As if celebrating our 10 year anniversary wasn’t exciting enough, we were recently nominated for a Landy Award! Up for the Best Small Boutique Agency of the Year, with an SEM focus, we’re up against two agencies, making us one of three in the world to make the...
EP3: How Big Should Your Pipeline Be?
Last week we talked about the importance of the database and reviewed six metrics to use to evaluate and understand your database. Today, we’ll answer the question … just how big your database should be. How many prospects do you need in your sales funnel to reach...
Marketing To Seniors Event
Take a look at the video for an overview on the Senior Marketing event at Madonna University on Wednesday, May 23. Please click the button below to register! We hope to see you there! This presentation is part of The Professional Education Initiative through Madonna...
