Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
EP12: 4 Ways to fill your Pipeline
Looking for a better way to reach the senior market can feel like a challenge. Take a look at these 4 ways to help grow your pipeline. Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson HwySuite 700 Troy, MI 48083 Follow Us Join Us We’re...
EP11: How The Customer Journey Starts
One of the most important pieces to managing the journey is knowing where it starts. This week, we’ll cover what you need to know to identify the first stages of your Customer Journey. Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700...
EP10: Stop Selling And Start Managing The Customer Journey
This week, we’ll cover some of the best ways to manage your customer journey with a continued focus on the senior market. Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us Join Us We’re Hiring! ...
EP9: Building trust – Part 2
Here are 10 more ways to build trust. Yes it is that important when establishing a relationship with a new client prospect. Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us Join Us We’re Hiring! ...
EP8: 20 Ways to Build Trust – Part 1
Trust is so important when building relationships with prospects. Tune in to this week’s Two-Minute Tuesday to discover 10 out of the 20 ways to build trust! Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us...
EP7: Four Things You Should Do Every Week
Here’s what you need to do to keep your pipeline full. So often, our time is not our own. We’re reacting to meetings, phone calls, requests, and all this is good, but it’s time to get our time back. May I suggest that you start your week the previous Friday afternoon?...
EP6: Eight Best Practice Ideas for CRM Management
Last week we talked about CRM systems … why we need them and how to evaluate them. Today, we’re going to look at 8 best practices for using a CRM. Make sure everyone is in the system. They’re not a prospect if they’re not in there. Create follow-up tasks for...
EP5: 10 Considerations to Evaluate a CRM System
In the previous sessions, we’ve talked about your database, how to gauge its size and strength and how to manage your prospect funnel. Today we’re going to start a new series on how to manage your database using a CRM system. There are many to choose from, and...
Meet Our New Art Director: Courtney
Say hello to the newest addition to the SSDM team, Courtney! A graduate of Ferris State University, Courtney has joined our team as our new Art Director. From start-ups and freelancing to mid-size agencies, Courtney has gained experience in a variety of working...
EP4: How Strong is Your Pipeline?
Today we’re going to talk about database strength or how likely is it that your leads close in a timely manner to reach your sales goals? We’ll talk about three factors, or metrics, to evaluate that strength. First is stratification: Is the lead hot, is it warm or is...
