Our Thoughts
Welcome to where we say the quiet parts out loud. From marketing truths and creative trends to business growth strategies, we unpack what works, what doesn't, and what's next. No fluff. Just insights you can actually use.
EP24: Brand image – What do your prospects think about you?
Your brand’s image is so important. However, do you know what your prospects think about when they hear your brand’s name? Watch this week’s two-minute video to find out how you can manage your brand’s image. Contact Us Call Us +1 313 307 3154 Find Us 850...
SSDM is a finalist for the 2018 Adcraft D Show
TROY, Mich. – Upon its first submission of work for consideration, SS Digital Media (SSDM) has been chosen as a finalist for The D Show, the annual awards event for the Adcraft Club of Detroit. The community relations campaign SSDM designed and executed for...
EP23: Winning In The Senior Marketplace
Four key strategies you need to compete and win in the marketplace. Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us Join Us We’re Hiring! It ain’t easy,but it’s worth it...
Fishing with spears: The fine art of selective marketing
You feel like you’re just fishing. The funnel is full, but there isn’t a single “real” lead in there. You’re filling the pipeline with a ton of prospects, but you know in your heart they are not a good fit. What a frustrating endeavor. Goin’ fishing It’s human nature...
EP22: Apple May Be Your Competition
The senior living industry is exploding and attracting some big names. Who should you expect to be competing with and how do you differentiate your brand? Contact Us Call Us +1 313 307 3154 Find Us 950 Stephenson HwyTroy, MI 48084 Follow Us Join Us We’re Hiring!...
EP21: 4 more reasons to use Adwords
Still undecided about Google Ads? We decided to address some of the major concerns about using Google Ads. Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us Join Us We’re Hiring! It ain’t...
Stop Googling your business
Trust us, we completely understand the appeal and temptation of Googling your business, especially when you begin to question the performance of your paid campaigns. But we must advise, this is a bad idea. Not only will your impression count against the metrics of...
EP20: 8 Reasons To “Make The Call”
Calling the prospects in your Pipeline can be one of the most effective ways to move the sales process forward. Calling with a purpose is even better. Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us Join Us...
EP19: “Adwords doesn’t work”… Well, Not Exactly.
Many people have tried using a Google Adwords campaign in the past and they haven’t had the success they were hoping for. So that means they don’t work, right? Well, no. Here’s a different perspective you might want to consider. Contact Us Call Us +1 313 307...
SSDM Partner Michael Taylor Speaks to the Metro Detroit Visitors & Convention Bureau
TROY, Mich. – SS Digital Media (SSDM) creative director and partner, Michael J. Taylor II, will provide marketing guidance during a panel discussion on effectively communicating with reunion attendees, and specifically for promoting family and military reunions...
