The New Senior Living Consumer
Proprietary research you need to see
- See how your potential residents have evolved
- Understand the in-market senior population today
- Tailor your marketing to increase occupancy
- Revolutionize your operational approach
Access the Research Driving the Future of Senior Living
Download our proprietary report today to better understand the senior living prospects of tomorrow. Transform your marketing and operations right away with all-new insights. Want to quickly get to an action plan to take full advantage of this data for your senior living communities?
Seniors — and the Way They Consume — Have Changed Significantly Over the Last 10 Years.
To better understand this change, we commissioned a proprietary study that leveraged 57 million individual U.S. consumer profiles to deliver insights that can be easily translated into marketing and operational success for senior living owners and operators. Read our all-new report to:
Learn the 4 Key Behaviors That Changed Over the Last Decade
See Why 56% of Senior Living Prospects Have Specific Health Priorities
Understand the 5 Things Your Prospects Value Most Right Now
Leverage Insights From 15,000 Attributes to Understand Your Target
Learn the 4 Key Behaviors That Changed Over the Last Decade
From demographics and lifestyle traits to media consumption and influential sources, you’ll learn what makes the in-market senior living prospect tick these days. You’ll understand where your potential residents spend their time and how they use digital resources to seek information about your brand and community.
See What 56% of Senior Living Prospects Prioritize Today
Dive into all-new insights about your target audience’s top psychological drivers, personal values, activity preferences and health and dietary priorities. Then leverage this proprietary data to align operations and promote your communities more effectively to outrank your competition.
Understand the 5 Datasets Your Prospects Value Most Right Now
Understand the importance your prospects place on brand confidence, price, preferred purchase reference resources, brand characteristics and much more. Armed with this valuable information you can dial in your marketing mix for the greatest possible impact.
Purchase Senior Living Proprietary Research You Need To See
Nick Skislak
Founder + Partner
Nick is our leader and founder at SSDM, serving as the visionary; working closely with our clients and our team to develop strategies for success. With his vast experience, Nick is able to impart how sales and marketing work hand-in-hand, always looking at the big picture to develop the most impactful ways to grow a business.
Michael J. Taylor II
Chief Creative Officer + Partner
With over a decade at SSDM, Chief Creative Officer and Partner Michael has led the agency to nearly 30 industry awards spanning web development, content strategy, search marketing, and video storytelling. His innovative leadership has earned SSDM multiple 'Best and Brightest Places to Work' recognitions both regionally and nationally. Michael excels at transforming complex marketing challenges into simple, engaging solutions that drive measurable results across all digital channels.