Senior Living Marketing
Marketing for senior living is about more than filling vacancies—it’s about guiding families through one of life’s most important decisions. With deep expertise in the industry, we help communities connect with the right audience, build trust, and grow sustainably through strategic, empathetic marketing.
EP9: Building trust – Part 2
Here are 10 more ways to build trust. Yes it is that important when establishing a relationship with a new client prospect. Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us Join Us We’re Hiring! ...
EP8: 20 Ways to Build Trust – Part 1
Trust is so important when building relationships with prospects. Tune in to this week’s Two-Minute Tuesday to discover 10 out of the 20 ways to build trust! Contact Us Call Us +1 313 307 3154 Find Us 850 Stephenson Hwy Suite 700 Troy, MI 48084 Follow Us...
EP7: Four Things You Should Do Every Week
Here’s what you need to do to keep your pipeline full. So often, our time is not our own. We’re reacting to meetings, phone calls, requests, and all this is good, but it’s time to get our time back. May I suggest that you start your week the previous Friday afternoon?...
EP6: Eight Best Practice Ideas for CRM Management
Last week we talked about CRM systems … why we need them and how to evaluate them. Today, we’re going to look at 8 best practices for using a CRM. Make sure everyone is in the system. They’re not a prospect if they’re not in there. Create follow-up tasks for...
EP5: 10 Considerations to Evaluate a CRM System
In the previous sessions, we’ve talked about your database, how to gauge its size and strength and how to manage your prospect funnel. Today we’re going to start a new series on how to manage your database using a CRM system. There are many to choose from, and...
EP4: How Strong is Your Pipeline?
Today we’re going to talk about database strength or how likely is it that your leads close in a timely manner to reach your sales goals? We’ll talk about three factors, or metrics, to evaluate that strength. First is stratification: Is the lead hot, is it warm or is...
EP3: How Big Should Your Pipeline Be?
Last week we talked about the importance of the database and reviewed six metrics to use to evaluate and understand your database. Today, we’ll answer the question … just how big your database should be. How many prospects do you need in your sales funnel to reach...
Marketing To Seniors Event
Take a look at the video for an overview on the Senior Marketing event at Madonna University on Wednesday, May 23. Please click the button below to register! We hope to see you there! This presentation is part of The Professional Education Initiative through Madonna...
EP2: Most Important Thing To Do This Week
Get your arms around your database. You may call it your lead list, your sales funnel. Do a deep dive for a really good understanding of this most valuable asset that needs your ongoing attention. Here are six metrics for you to consider: Size: how many leads do you...
EP1: Best Practice
You’ve got a tough job. Marketing in the senior space can be very difficult. Things are changing. The market is changing. Things that have worked in the past are not working today and things that are working today may not work in the future. We’re here to help. Our...
