Content Marketing, Growth Marketing
In the marketing toolbox, email is the golden hammer. In the right hands, email is the single most powerful tool for nurturing high-quality sales leads and increasing revenue. The dark truth about email marketing Yes, email is still relevant — and well worth your...
Content Marketing, Growth Marketing, Social Media
Social media content should always provide your audience with value. Even if that’s just a quick laugh, make sure all of your posts have a purpose. In today’s competitive marketplace, the impact of social media on business can’t be denied. Creating social media...
Advertising + Media, Growth Marketing
Industry watchers following the digital versus traditional trends acknowledge that the single most important differentiator is the ability for digital marketers to target tailored audience segments. Digital marketing now accounts for close to 60% of all ad spending....
Advertising + Media, Conversion Optimization, Growth Marketing, SEO & Paid Search
“The foundations of your Google account are essential for success. It’s also important to understand that these change over time. Almost 100% of the time during an account audit, foundational account and ad settings are where the most issues are...
