Peco Car Wash

Super Clean Marketing Plan Leads to 85% Top-Of-Page Google Ranking

PECO Car Wash
PECO Car Wash Systems is a well-established player in a very niche business. Long-time customers know it as the “go-to” for car-wash equipment and parts. New businesses, however, need to know about the benefits of working with PECO — a company that manufactures the most dependable, durable equipment in the industry.

Visit Website

Industry
Automotive Aftermarket

Services Provided

Audience definition exercise
Review of competitor digital marketing practices
Paid and organic search advertising
Remarketing campaign
Social media advertising campaign

The Challenge

For over five decades, PECO Car Wash Systems had been marketing largely through trade shows, road shows and long-standing relationships. Distributors participated in a scorecard system, with performance indicators and perks. PECO knew its competition was engaged in digital marketing, and leadership felt it was time to investigate new lead-generation methods, especially given the fact that its buyer journey could take up to five years!

Our Solution

A new landing page was designed to track all marketing efforts. Messaging was focused exclusively on car wash equipment. To maximize the campaign budget, geographic research and ad message testing were conducted.

SSDM recommended the following campaign elements:

Search marketing initiatives (SEO + SEM)
Programmatic display advertising
Remarketing initiatives
Content for email nurturing

Campaign Objectives

Two separate objectives were established: one for car-wash owners, and one for distributors. As distributors channel business to various equipment providers, they needed to be reminded of the many reasons to refer business to PECO. SSDM’s campaign sent 100 new marketing-qualified leads (MQLs) into the PECO sales pipeline in the first 30 days of the campaign.

100

New marketing-qualified leads (MQLs) the first 30 days

85%

Top-of-page on Google ranking

Target Audience

Car wash owners
Car wash parts distributors

The Work Behind the Results

SSDM did a deep-dive into the car-wash business and its supply-chain practices, then initiated a comprehensive audit of the PECO website and performed a competitive benchmark study.

A lookalike audience was developed from scratch, so targeting could be most effective. In-market prospects were identified based on competitive insights and details. A full-funnel strategy was recommended as it was determined that prospects were in a lot of different stages of the five-year purchase consideration process.

During the first 30 days of the campaign, PECO:

Outranked its biggest competitor 73% of the time
Achieved a 74.5% average search impression share
Ranked top-of-page on Google 85% of the time

Delivering Quality and Measurable Outcomes

For a company that had no digital marketing footprint, the campaign delivered impressive results, especially in the areas of conversion, with 25 phone calls and one form-fill, and engagement, with 93 polish-tunnel video views and 63 shammy-dry downloads.

23,283

Ad clicks

2.15 million

Impressions

Recent Case Studies

Capital Impact Partners - Detroit’s vibrant Woodward Corridor revival made waves—5.9M social impressions and over 1.2M video views—thanks to the spotlight we shined alongside Capital Impact Partners.

Bosch CES - Innovation deserves attention—and that’s exactly what happened when we took Bosch’s cutting-edge CES presence viral, boosting their engagement across social media platforms.