Bosch CES - Innovation deserves attention—and that’s exactly what happened when we took Bosch’s cutting-edge CES presence viral, boosting their engagement across social media platforms.
Dynfly
Delivering a Marketing Plan That Really Took Root
The Challenge
Just as Dynfly was set to open several new locations, COVID hit, shuttering salons across the country. As a result, women everywhere turned to box dye when their hair needed to be colored, not knowing there was a better alternative.
Dynfly founder George Nikollaj knew these customers had to be frustrated and that his company could help — they just needed a way to get in front of their target audience.
The Solution
Attracting Dynfly’s target audience meant partnering with SSDM to build an informative, action-based promotional plan that would present the company as the better solution than box dye for hair color treatment.
New marketing materials encouraged customers to book appointments, subscribe to the email newsletter and purchase gift cards. Capitalizing on the holiday season, SSDM also took advantage of Black Friday and Cyber Monday promotions.
Combined together, our comprehensive plan hit Dynfly’s target audience at numerous touchpoints, grabbing their attention and raising awareness about this new “better-than-the-box” alternative to convenient, affordable hair color.
Project Objectives
Dynfly wanted to expand overall market awareness to ultimately increase bookings and expand their client base. SSDM launched a marketing plan designed to:
- Establish Dynfly as the go-to alternative to box hair color
- Generate interest and engagement of target audiences
- Support and drive sales for franchisees
Target Audience
Fashion-conscious women, age 25-55, who were trying to keep their hair looking as good as salon-quality for video calls and small get-togethers.
33%
Increase in revenue in 60 days
1,3900+
New email newsletter subscribers
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The Work Behind the Results
SSDM leveraged the customer profile analysis from Dynfly’s existing market research to better identify its core target audiences. We then enhanced our targeting strategies by identifying and tailoring messaging to two groups: the “pain-aware” audience and the “unaware” audience.
Our creative vision included promoting the Dynfly brand by using key messaging points to drive home their expertise, convenience and trustworthiness as hair care professionals.
Deliverables included:
- Video shoot
- Video editing (4 cuts)
- Landing page
- Email design, development and deployment
- Social media ads
- Monitoring and optimization
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Delivering Quality and Measurable Outcomes
SSDM’s promotional materials produced industry-leading measurable outcomes. While the salon industry saw declines, Dynfly saw success and growth.
$129,240
Total sales from campaign
122%
Increase in web traffic
495
Online “book now” actions
282,580
Total engagements from social campaigns
Nick Skislak
Founder + Partner
Nick is our leader and founder at SSDM, serving as the visionary; working closely with our clients and our team to develop strategies for success. With his vast experience, Nick is able to impart how sales and marketing work hand-in-hand, always looking at the big picture to develop the most impactful ways to grow a business.
Michael J. Taylor II
Chief Creative Officer + Partner
With over a decade at SSDM, Chief Creative Officer and Partner Michael has led the agency to nearly 30 industry awards spanning web development, content strategy, search marketing, and video storytelling. His innovative leadership has earned SSDM multiple 'Best and Brightest Places to Work' recognitions both regionally and nationally. Michael excels at transforming complex marketing challenges into simple, engaging solutions that drive measurable results across all digital channels.