Helping a Brand Take Flight

The Challenge

Prior to partnering with SSDM, Avian Enterprises had grown their business primarily through traditional marketing efforts. They were having initial success with the business through hand-to-hand marketing and trade shows.

In order to continue growing their business, the Avian team needed to establish a presence in the digital world and develop a convenient way for customers to purchase the company’s products online. They asked SSDM to help it identify new sales prospects and generate new sales channels through digital marketing.

Our Solution

Avian enlisted us to help them develop effective marketing strategies. We knew their customers needed an easy way to purchase products, so a new website was a top priority. To create content that would drive traffic and awareness, we fully immersed ourselves into bird-related pain points for their target audience.

We created monthly social media calendars backed by strategic media purchases to place Avian Control in front of the right audiences at the right times. When fully combined, SSDM’s ecommerce strategy and digital marketing efforts reach potential customers by providing solutions to their problems and answers to their questions — ultimately driving increased sales.

Campaign Objectives

Avian wanted to establish a digital presence in hopes of growing sales, making their products more accessible to customers and improving overall brand awareness. Specific campaign goals included:

• Establishing a strong digital presence
• Developing and launching an easy-to-navigate ecommerce website to facilitate online sales
• Building a bigger customer base by reaching current and new target audiences through both paid and organic content

Target Audience

• Agricultural users
• Homeowners
• Groundskeepers
• Dairy barn operators
• Purchasing managers

The Work Behind the Results

Our team looked at Avian’s customer base through a strategic lens to better understand their needs and deliver real solutions. As a result, we now understand migration patterns as much as content. We developed and delivered impactful marketing strategies for products based on the cyclical nature of the industry.

Just being online isn’t enough anymore. It’s all about engaging with your audiences on a personal level, showing them that you understand their problems and offering a solution.

Deliverables included:

• New website
• SEO-optimized content including blogs and videos
• Paid and organic social media content
• Interactive paid search campaigns
• Ongoing campaign optimization
• Monthly analytics reports

Delivering Quality and Measurable Outcomes

The new website and campaigns led to significant sales revenue increases and helped establish Avian Enterprises as a thought leader in the industry. Additionally, the work received several major awards.