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Media Activation

Proven Growth Marketing Agency

Badges and preferred partnerships are a bonus, not a rule. We find the best platforms and campaign types for your goals and budget, not the other way around.

Ignite Your Media Campaign

Services Include:

  • Search Marketing
  • Google Ads
  • In-Stream + Connected TV
  • Amazon Advertising
  • Meta Ads
  • Programmatic
  • Pay-Per-Click (PPC) campaigns
  • Retargeting
  • Campaign optimization
  • Conversion rate optimization
  • eCommerce advertising

Build a Strong Growth Marketing Foundation with a Strategic Vision and Roadmap to Achieve Your Goals

Navigating the complexities of scaling your business and identifying the most effective marketing channels can be overwhelming. You’re likely to have questions and need a clear, actionable growth plan.

Growth-minded businesses require a well-defined strategic vision and a detailed roadmap to guide their growth. They need a committed, nimble, and knowledgeable partner—whether it’s part-time, on-demand, or outsourced—to set realistic growth targets and work diligently to achieve them. At SSDM, we provide all of this and more.

The good news: SSDM has been the trusted growth marketing partner for over growing companies over the last 16 years. We’ve helped them run digital marketing campaigns and conduct growth experiments to uncover major opportunities for success. Now, we’re ready to help you achieve the same.

Schedule a Strategy Call

Better data, better decisions. Use our Paid Digital Media Checklist to ensure you’re tracking the right metrics.

Download the Checklist
"I need a clear plan for my paid media strategy"
"I’m unsure how to set realistic ad performance goals"

How We Get There

1

Discovery and Strategy Development

We start with an in-depth discovery session to understand your business goals, target audience, and current marketing challenges.

Next, we conduct a comprehensive audit of your existing marketing efforts, website analytics, and performance data to identify gaps and opportunities.

We then create a customized growth marketing strategy tailored to your needs, outlining key channels, tactics, and budget allocation to help you achieve your goals.

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2

Channel Selection and Campaign Planning

Together, we’ll identify the most effective marketing channels (such as Google Ads, Facebook Ads, LinkedIn, SEO, email marketing) based on your target audience and business objectives.

We’ll develop detailed campaign plans, including ad creatives, messaging, targeting criteria, and budget distribution across these selected channels.

We ensure that conversion tracking and performance measurement tools are in place to monitor effectiveness from day one.

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3

Campaign Execution and Optimization

We activate performance marketing campaigns across your selected channels, making sure all tracking and attribution models are properly set up.

Our team monitors campaign performance in real-time, optimizing ad creatives, bids, targeting, and budget allocation to maximize your ROI.

We continually A/B test ad copies, landing pages, and audience segments to fine-tune performance and drive results.

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4

Data Collection and Analysis

We collect data from all your marketing channels and campaigns to analyze key performance indicators (KPIs) such as click-through rates, conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV).

Using advanced analytics tools, we identify patterns, trends, and insights that can guide our next steps and refine our strategies.

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5

Regular Reporting and Insights

You’ll receive regular, transparent reports (weekly, bi-weekly, or monthly) that detail campaign performance, key metrics, and ROI.

We provide actionable insights and recommendations for further optimization, new channel exploration, or strategic adjustments to continually enhance your campaign performance.

We also schedule review meetings to discuss results, align on goals, and refine our strategies for future campaigns.

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6

Continuous Improvement and Growth Optimization

We believe in continuous improvement. Our team implements a framework of testing and learning to adapt and evolve your marketing strategies based on data-driven insights.

We stay up-to-date with the latest marketing trends, tools, and algorithm changes to keep your campaigns competitive and effective.

We scale successful campaigns and explore new growth opportunities to help you achieve your long-term business objectives.

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Growth Builder: Core

Starting at $7,500/month
Minimum 3-month commitment

Growth Builder: Core is your essential launchpad for performance marketing—pairing high-intent search with smart remarketing to capture and convert demand. We help you show up when prospects are actively looking and stay top of mind as they weigh their options. It’s a focused, conversion-driven media strategy built to bring qualified traffic and measurable ROI. No extras. Just performance that builds momentum.

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What’s Included

Campaign Strategy + Setup

Audience research, goal setting, and media planning tailored to your objectives.

Ad Creative Development

Static and animated ad designs optimized for engagement and conversions.

Platform Management

Execution across Google Ads, Meta (Facebook/Instagram), LinkedIn, or other selected platforms.

Budget Allocation & Optimization

Strategic media spend management for maximum ROI.

Performance Tracking + Reporting

Monthly reports with insights on key metrics and campaign effectiveness.

Basic A/B Testing

Testing of ad variations to refine messaging and improve performance.

Growth Builder: Accelerate

Starting at $12,500/month
Minimum 3-month commitment

Accelerate takes your digital advertising further by adding targeted display into the mix—amplifying your presence across the web and reinforcing your brand message beyond the search results page. With search, remarketing, and display working together, we create a surround-sound strategy that not only captures intent but also expands your reach. It’s designed for brands that want to drive results and grow smarter, without losing speed.

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What’s Included

Comprehensive Media Strategy

Multi-channel approach with a focus on customer journey and conversion paths.

Advanced Audience Targeting

Custom-built audiences using behavioral, demographic, and retargeting strategies.

Dynamic + Interactive Ad Creative

Personalized and responsive ad formats for increased engagement.

Conversion Rate Optimization (CRO)

Landing page audits and recommendations to improve lead quality.

Weekly Campaign Monitoring + Adjustments

Proactive bid management, ad refreshes, and performance tuning.

Custom Dashboard + Mid-Month Insights

Real-time reporting and actionable insights for ongoing improvement.

Growth Builder: Performance+

Starting at $20,000/month
Minimum 63-month commitment

Performance+ is the full-funnel powerhouse—bringing together search, remarketing, display, and paid social into one cohesive, data-driven media strategy. It’s for brands that need to scale efficiently across multiple channels while maintaining strategic alignment. With our team operating as an extension of yours, we fine-tune campaigns, test creative, and track performance across every touchpoint. This is where true omnichannel marketing lives—and where performance turns into progress.

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What’s Included

Full-Funnel Media Strategy

Comprehensive planning across awareness, consideration, and conversion stages.

AI-Powered Audience Targeting + Predictive Bidding

Leveraging machine learning for smarter, more efficient ad spend.

Omnichannel Execution

Cross-platform advertising across search, social, programmatic display, and video.

Custom Landing Pages + CRO Implementation

Dedicated landing pages optimized for higher conversion rates.

Daily Campaign Monitoring + Real-Time Adjustments

Ongoing bid management, creative testing, and performance analysis.

Quarterly Business Review + Future Roadmap

Strategic deep-dive into data, market trends, and next-step recommendations.

Digital Strategy Blueprint

Starting at $15,000
Timeline: 45-90-Day Engagement

The Digital Strategy Blueprint is a comprehensive, structured plan that aligns your business objectives with actionable digital initiatives. This service involves a thorough analysis of your current digital presence, market position, and competitive landscape. By understanding your organization’s goals and challenges, we craft a tailored roadmap that outlines strategic actions across various digital channels. The blueprint serves as a guide to optimize resources, enhance operational efficiency, and achieve measurable results in your digital transformation journey.

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What’s Included

Business + Marketing Goals

Define objectives, key performance indicators (KPIs), and success metrics aligned with business growth and marketing priorities.

Audience + Customer Insights

Deep dive into target personas, customer journey mapping, pain points, and behavioral data to inform strategic recommendations.

Competitive + Market Analysis

Evaluate industry trends, competitor positioning, and market opportunities to identify differentiation and competitive advantage.

Website + Digital Presence Audit

Assess website performance, user experience (UX), SEO, content effectiveness, and conversion opportunities.

Paid + Organic Media Assessment

Review existing paid media (PPC, social ads, programmatic) and organic strategies (SEO, content, social media) to optimize reach and efficiency.

Technology + Automation Review

Analyze CRM, marketing automation, analytics, and integrations to streamline operations and enhance data-driven decision-making.

Trusted by
  • Marketing Leaders
  • Entrepreneurs
  • Sales Teams
  • Brands
Just Like You

SSDM challenged us to think about everything. They helped us strategize our audience, our messaging, our delivery. SSDM is a marketing partner that is - more importantly - a business partner.
Jared G. VP, Growth + Marketing, EmPower HR
SSDM totally understands our business and our audience, so leads are more highly qualified. That’s important because our clients become our partners, and are with us for a long time.
Jeannette A. Partner, EmPower HR

Smarter Email Automation,
Better Engagement

Turn subscribers into loyal customers with automated email campaigns that deliver the right message at the right time.

From workflows to personalization, we create strategies that drive results.

Fill out the form, and let’s optimize your email marketing.

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The Basics

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Nick Skislak

Founder + Partner

Nick is our leader and founder at SSDM, serving as the visionary; working closely with our clients and our team to develop strategies for success. With his vast experience, Nick is able to impart how sales and marketing work hand-in-hand, always looking at the big picture to develop the most impactful ways to grow a business.

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Michael J. Taylor II

Chief Creative Officer + Partner

With over a decade at SSDM, Chief Creative Officer and Partner Michael has led the agency to nearly 30 industry awards spanning web development, content strategy, search marketing, and video storytelling. His innovative leadership has earned SSDM multiple 'Best and Brightest Places to Work' recognitions both regionally and nationally. Michael excels at transforming complex marketing challenges into simple, engaging solutions that drive measurable results across all digital channels.

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