1
Breakthrough Session
In this 2-4 hour meeting we assess your existing marketing situation to understand the current strategy and identify any known (or unknown) gaps. This includes:
- Understanding your goals, target audience, buyer personas, current website and marketing channels, and existing marketing budget.
- Goal setting and defining key performance indicators (KPIs) that align with the business objectives.
- Establishing a clear understanding of your brand’s values and unique selling propositions.
2
Findings + Insights
We leverage our team and extensive technology stack to audit your digital footprint and qualify your industry’s marketing landscape. This analysis will uncover factors that may impact recommendations and decisions in the proceeding strategy plan.
- Identify industry trends, competitor insights, and target audience behavior.
- Analysis of your current digital presence, including website performance, social media engagement, and online visibility.
3
Audience Persona Development
Crafting personas assists in delineating your target audience, encompassing aspects such as their location, occupations, challenges, and the solutions they seek. These personas serve as a unifying reference for your entire team, ensuring alignment with the individuals you want to engage. They play a crucial role in guiding sales, marketing, and product development strategies.
- Create detailed buyer personas based on demographics, behaviors, and interests.
- Tailor digital strategies to resonate with each persona and address their specific needs.
4
Digital Channel Selection
Each channel possesses distinct strengths and weaknesses, along with associated benefits, costs, freedoms, and limitations. Initiating the process with well-defined objectives and selecting the most suitable channel mix will help us navigate the optimal media choices that will yield the most favorable outcomes.
5
Campaign Planning and Execution
We are experts in strategy, planning and advanced paid search management. We are a Google Partner and Bing Accredited Professional. Lead generation. Branding.
Improving e-commerce revenue. No matter what you’re hoping to achieve through paid search, we will collaborate with you to create a fully customized plan to help you reach the right customers at the right time so you can achieve your goals.
6
Marketing Technology Review
Performing a general assessment of your MarTech tools will identify opportunities for increasing efficiency, reducing blindspots, and measuring the effectiveness of your marketing efforts. We take a holistic point of view to provide strategic recommendations for you and your team.
7
Media Planning and Activation
Media activation involves physically initiating a digital marketing campaign by pressing the “go” button to achieve brand awareness or facilitate a sale. While it may appear straightforward, the success of media activation hinges on careful planning and preparation.
8
Content Strategy and Optimization
A well-defined content strategy is crucial for delivering the right message to the right audience at the right time. It plays a multifaceted role, from educating your followers about relevant topics, products, or services to prompting them to take action on your website.
- Develop high-quality and engaging content tailored to each digital channel.
- Optimize content for search engines and user experience.
- Ensure consistency in brand messaging across all digital platforms.
9
Tracking and Analytics
Is this thing working? – When an analytics strategy is implemented the clarity needed to make decisions is a powerful tool at our disposal. We take steps to map out the following considerations:
- Goal funnel analysis to identify drop-off points in the user journey and optimize conversion rates.
- Cohort analysis to understand the behavior of different customer segments over time.
- Attribution modeling to determine the effectiveness of different marketing channels in driving conversions.
- Competitive analysis to benchmark performance against competitors and identify areas for improvement.
