Senior Marketing
Ep. 37: Not everyone is your prospect
Find prospects interested in you While it’s never something one would like to hear, it’s hard to accept that not everyone is your prospect. Yes, you can surely find people in your target demographic and ideal location but pinpointing audiences that are...
Garry Cole of SSDM Presents Senior Living Marketing Strategies
TROY, Mich. -- Garry Cole, VP of Client Solutions at SSDM (formerly SS Digital Media) was part of a group of senior-living experts who presented various education sessions at the HCAM/MCAL Spring Leadership Conference, March 4 & 5 at the Motor City Casino...
Ep. 36: Referrals – Recap and Go
As we’ve discussed over the previous four videos, referrals may be the single most important source of qualified leads in the Senior Industry.
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EP21: 4 more reasons to use Adwords
Still undecided about Google Ads?
EP20: 8 Reasons To “Make The Call”
Calling the prospects in your Pipeline can be one of the most effective ways to move the sales process forward.
EP19: “Adwords doesn’t work”… Well, Not Exactly.
Many people have tried using a Google Adwords campaign in the past and they haven’t had the success they were hoping for.
EP18: 10 Ways to improve your SEO
You gotta be found. Here’s how to improve your chances.
EP17: Four Ways To Be Found Online
Prospects are looking for solutions. It’s very important to be found during their search.
EP16: Understanding Your SERP
What does your SERP or Search Engine Results Position?
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