Senior Marketing
Ep. 43: Industry experts talk about occupancy
What do you do when you need more clients? Hear from industry experts on their thoughts on occupancy and capacity. This two minute video will fill in the gaps on how to reach higher occupancy.
Ep. 42: Why are prospects so hard to find?
We are at the beginning of the Silver Tsunami. With waves of baby boomers aging, why does it seem like prospects are still hard to find? This is the first video of an ongoing series that answers that question and provides a plan to help in your sales and...
Ep. 41: Determine your Marketing Budget
One of the most frequently asked questions we get is how much should companies spend on marketing. However, there are a variety of ways to determine budget. To start, you have to pose the question, what does it cost me to be at less than full capacity?...
A better way to
market to seniors
Register to attend this informative 60 minute presentation providing insight into a new, better way to market to seniors.
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Ep. 35: Getting referrals in the Digital Age
Referrals through digital platforms may be your new number one lead source.
Ep. 34: How to get more referrals from Healthcare Partners
A referral from a healthcare partner is the Holy Grail. Watch our two-minute video to learn how you can increase your referral leads.
Ep. 33: Referrals – What’s in it for them?
The third part of this video series focuses on why people make referrals. What is in it for them?
Ep. 32: Referrals – manage your message
The highest source of qualified leads in the Senior Industry usually derive from referrals.
EP31: The #1 way to increase leads – referrals.
Referrals may be the single most important source of qualified leads in the Senior Industry.
EP30: What to measure and how
Metrics are so important. They are your scorecard for past performance and insight into future success. See what should you be measuring and how.
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