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The Customer Journey: Then and Now

The Customer Journey: Then and Now

The consumer voice has undergone monumental shifts over the past few decades, and most businesses aren’t following suit. To understand what the customer journey looks like today, we need to take a look at what it looked like in the past. Here’s a look at how the...
SS Digital Media Heads to Social Media Day Detroit

SS Digital Media Heads to Social Media Day Detroit

What better way to ring in the holiday weekend than with an insightful look into the world of social media. Last Friday, June 30, myself and one of our accounts interns headed down to Detroit to learn what’s new and exciting in social media at The Atheneum Hotel. The...
Why Your Facebook Marketing Isn’t Working

Why Your Facebook Marketing Isn’t Working

Feel like you’ve been wasting your time and energy attempting to market your business on Facebook? Don’t stress. Here are a few reasons why your current Facebook marketing efforts may not be producing results. You Don’t Have a Strategy Successful marketing on...
A Full Recap of the Digital Marketing Bootcamp

A Full Recap of the Digital Marketing Bootcamp

On Feb. 15, our creative director, Michael Taylor, headed downtown to the Detroit Regional Chamber’s Digital Marketing Bootcamp. Here, he and fellow panel members discussed tips and trends for improving your digital marketing strategies. Panelists discussed the...
Monitoring the social media chatter

Monitoring the social media chatter

Ask yourself: are others determining the perception of your brand or is your business shaping the conversation? To survive in the digital world, it’s crucial to monitor the social media chatter about your brand and industry. Perception is everything No matter the...

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