Advertising, Digital Marketing
A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit testing.”...
Industry, Thought Leadership
The consumer voice has undergone monumental shifts over the past few decades, and most businesses aren’t following suit. To understand what the customer journey looks like today, we need to take a look at what it looked like in the past. Here’s a look at how the...
Culture, Digital Marketing, Industry, Team
As someone who just kind of fell into digital marketing, I never knew how hard it would be to help find other people like me, and people that shared similar visions and values. Through the years at SS Digital Media I’ve helped recruit, train, hire and unfortunately...
