Buzz Worthy, Industry, Team, Thought Leadership
The measures of success for marketers have finally become much clearer. Or have they? Although the science of marketing has opened new avenues for measurement, an SSDM exclusive survey shows that marketing leaders are still conflicted about goals and results....
Buzz Worthy, Industry, Thought Leadership
2020 may have been the year that spurred management to determine that your company needs its own internal marketing team. If you’ve been making do with the assorted knowledge resident within your traditional marketing team, the pandemic forced a change in strategic...
Buzz Worthy, Design + Technology, Team, Thought Leadership
The nexus of technology and creativity is the sweet spot for SSDM creative director and partner, Michael J. Taylor II. Creative problem solving In an earlier career iteration, as a music producer and recording engineer, I came to appreciate the blending of technology...
Buzz Worthy, Digital Marketing, Thought Leadership
So much work goes into a digital marketing initiative. It involves every team – research and data; analysis and strategy; media planning, creative and execution. So, when all is said and done, how do you know if it’s successful? The success yardstick A positive...
Business, Thought Leadership
It’s been said that if you want to increase revenue, you must do at least one of the following: Get more customers Increase revenue from each transaction Increase the number of transactions Raise your prices Let’s look at each of these strategies to determine which...
Design + Technology, Team, Thought Leadership
Carissa Wesson, SSDM’s Visual Designer, has enjoyed the study of shapes all her life. In elementary school, she won a competition award for a drawing of a helicopter from the local airport in her hometown of Adrian, Michigan, which is widely used by race-car drivers...
Analytics, Business, Buzz Worthy, Digital Marketing, Thought Leadership
“Members of the C-Suite are usually not too surprised to hear that the new CMO is being replaced after barely having time to make any real difference.” Surprise? No surprise? The average tenure for a CEO is 8+ years, yet the CMO position turns over roughly...
Industry, Team, Thought Leadership
The art of leading a team has often been referred to as “herding cats,” which is as funny as it is apt. I know it’s a cliche, but quite often I do feel that the job of a project manager is to herd cats. However, I like cats and I’ve found that herding them is a whole...
