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EP29: Use These Tips to Build Brand Awareness

A couple of weeks ago, we wrapped up our series about brand messaging and how that helps you as a brand answer the question “why you?” This week, we’re talking about your communications strategy and how to build awareness. For more information about senior industry...
Logo Design – How Simple Can Be Tough

Logo Design – How Simple Can Be Tough

A simple logo is just easy – easy to read, easy to pick out of a crowd (or perhaps on a busy magazine page), and most importantly, easy to remember. Simple is not always easy to make, however. A truly great simple design can often be more challenging to create...

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