Advertising, Digital Marketing
“The advertising agency business model has morphed into a much more equitable and transparent one.” Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single...
Digital Marketing, Thought Leadership
Marketing in Times of Crisis Although it’s hard to know what to say, take time to craft just the right message, but definitely communicate. This is no time to be quiet. Certainty amidst the chaos I was talking to a friend recently and asked how her 92-year-old Mom...
Advertising, Digital Marketing
A new term recently surfaced, and it will undoubtedly be part of the digital marketing lexicon for a while. It’s a decision technology being referred to as “multi-arm testing.” You may have even heard it referred to over the past few years as “bandit testing.”...
Business, Digital Marketing
Digital marketing has revolutionized the way we receive and perceive information. Many industries have embraced the opportunity and are now “all in,” while others are taking a more cautionary approach. It seems this is the case with the life insurance industry, in...
