Branding, Digital Marketing, From the Desk, Social Media, Thought Leadership
New year, new me… we’ve all heard that phrase. And we’ve all spent the whole year after trying to achieve whatever vision we came up with or unrealistic goals we set for ourselves. Building your personal brand on LinkedIn is no different! It can be a little...
Branding, Content Creation, Digital Marketing, Social Media, Thought Leadership
Social media content should always provide your audience with value. Even if that’s just a quick laugh, make sure all of your posts have a purpose. In today’s competitive marketplace, the impact of social media on business can’t be denied. Creating social media...
Content Creation, Design + Technology, Team, Thought Leadership
When Gabrielle “Gabbey” Music joined SSDM as a senior visual designer, she immediately came face to face with the “marketing fire,” as we like to call it. She didn’t miss a beat when asked to develop wireframes for a website redesign project on her first day. And she...
Branding, Digital Marketing, Industry, Thought Leadership
As a digital marketing agency, we have received hundreds of RFPs. We’re here to guide you in improving the chances of receiving meaningful proposals in return. Rethinking the RFP Think of your project as a problem waiting to be solved. The agency partner you seek is...
Buzz Worthy, Design + Technology, Team, Thought Leadership
The nexus of technology and creativity is the sweet spot for SSDM creative director and partner, Michael J. Taylor II. Creative problem solving In an earlier career iteration, as a music producer and recording engineer, I came to appreciate the blending of technology...
Branding, Content Creation, Social Media
Have you ever seen a fast-food chain poke fun at its competitors on Twitter? Or maybe a professional sports team is feuding with its opponent before a big game? These brands have created unique identities, personalities and highly specific content guidelines. Building...
Design + Technology, Team, Thought Leadership
Carissa Wesson, SSDM’s Visual Designer, has enjoyed the study of shapes all her life. In elementary school, she won a competition award for a drawing of a helicopter from the local airport in her hometown of Adrian, Michigan, which is widely used by race-car drivers...
Branding, Business, Digital Marketing
Like everything else these days, advertising continues to evolve … rapidly. And well it should. After all, this is the 21st century and it would be a shame to waste all that excellent data everyone’s out there collecting. <nudge, wink> Once upon a time, in the...
