Advertising, Buzz Worthy, Industry, Thought Leadership
Our very own Amanda Farley joined Marketing O’Clock, a Search Engine Journal podcast, and John Lee, head of evangelism at Microsoft Advertising, to discuss why these new features are game-changers. There are some big changes coming to Microsoft Advertising that...
Advertising, Digital Marketing, Industry
Industry watchers following the digital versus traditional trends acknowledge that the single most important differentiator is the ability for digital marketers to target tailored audience segments. Digital marketing now accounts for close to 60% of all ad spending....
Advertising, Digital Marketing, Industry, Thought Leadership
“The foundations of your Google account are essential for success. It’s also important to understand that these change over time. Almost 100% of the time during an account audit, foundational account and ad settings are where the most issues are...
Advertising, Business, Buzz Worthy
Sharing space and supporting each other’s skills, SSDM has welcomed roundtable6 to 850 Stephenson Highway in Troy, enabling both agencies to bring more customized solutions to a wider range of clients. A meeting of the minds During SSDM’s 12 years in business, we have...
Advertising, Business, Digital Marketing
A great digital marketing team is a special combination of talents and textures. Specialists who study the numbers behind audience response, correlate the behavioral science and relational science, and build strategies around anomaly detection, optimization,...
Advertising, Digital Marketing
“The advertising agency business model has morphed into a much more equitable and transparent one.” Through the looking glass In advertising’s heyday, an agency’s revenue was supported in no small part by a 17.65% media commission on every single...
Advertising, Business, Buzz Worthy
It helps to know the end-goal. Demand generation and lead generation are often used synonymously, but actually, they are very, very different. Different in so many ways, from required budget to desired results.” Aligning expectations From an agency standpoint,...
Advertising, Digital Marketing, Thought Leadership
““We have no future because our present is too volatile. We have only risk management. The spinning of the given moment’s scenarios. Pattern recognition.”~ William Gibson (“cyberpunk” and speculative fiction writer) Curves ahead. Remain alertI think a lot about...
